Technology has become and essential element of all events, meetings, conferences and exhibitions. Do not forget that this goes hand in hand with social media.
Not only are people are more inclined to buy a product or make use of a service based on social media referrals, but it could be a great tool to generate brand awareness.
Make sure to incorporate social media into your next event by encouraging delegates to engage with your brand and other delegates on Twitter. You could create a general hashtag for the event to make communication even easier.
Some companies are going the extra mile and having apps developed specifically for the event, such as the Meetings Africa 2015 app. This would also be very beneficial to your brand.