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As we are all no doubt quite aware, social media has to a large extent become the medium of choice not only to publicize and disseminate information but also to glean information. Due to the ubiquitous nature of the social media and the fact that any information communicated via this medium is instantaneously shared across the globe, the impact of such content is much greater, whether positive or negative.

The latter is the issue I will be addressing in this and subsequent articles in the series Social media & defamation.

Definitions

Before I continue I need to make sure we are ‘on the same page’ so let’s look at what we understand by/what is the definition of defamation and social media respectively:

Defamation

Wikipedia: Defamation is the infringement of one’s fama (Reputation or good name) i.e. the unlawful and intentional publication of defamatory matter (by words or by conduct or even a sketch/caricature/depiction) referring to the plaintiff, which causes his reputation to be impaired

The Law of Delict, McKerron: The publication of defamatory matter concerning another without lawful justification or excuse.

It can even include ‘body language or hand gestures’ (Abrahams & Gross).

The English differentiation between ‘libel’ (written) and ‘slander’ (spoken) forms of defamation is not part of our law – in South African law defamation refers to statements in any format that damages a persons reputation.

Social Media

Whatis.com: Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microbloggingsocial networkingsocial bookmarkingsocial curation, and wiki are among the different types of social media.

Meriam Webster: forms of electronic communication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).

Some of the better know & more regularly used social media is Google, Facebook, Twitter and Instagram.

What governs the behaviour of parties participating in social media?

There are the rules/terms and conditions pertaining to each form of social media that users undertake to comply with once they engage that medium and then there are the laws of the country and the common law. However before we even consider any of the aforementioned guidelines there is the code of conduct (‘COC’) governing the membership of the association you are a member of – Here are some examples – please note that such COC are comprehensive and the following are only some of the aspects that impact on the use of social media – members undertake the following and the transgression thereof has dire consequences:

The Field Guide Association of Southern Africa (‘FGASA’)

  • Compliance with the constitution and laws
  • Treat people with respect
  • Avoid insensitive and irresponsible behaviour
  • Be tactful

The Association of Southern African Travel Agents (‘ASATA’)

  • Treat as highly confidential any personal information of clients.
  • Members shall maintain the highest standards of business integrity and ethics in their relationships with each other and with members of all sections of ASATA.

The Event Greening Forum (‘EGF’)

The Event organisers shall respect the privacy and professionalism of other Members and shall not disadvantage the business activities of any other member, or impact negatively on the Forum.

The South African Constitution enshrines freedom of expression (section 16) but this must be balanced (by the courts) with the right to maintain one’s reputation and dignity unblemished and that of privacy (section 14) (See the case of Dawood and Another v Minister of Home Affairs and Others 2000 (3) SA 936 (CC) – ‘Dignitas concerns the individual’s own sense of self worth, but included in the concept are a variety of personal rights including, for example, privacy’ – see also the case of Herholdt v Wills: “Facebook is fraught with dangers especially in the field of privacy” and therefore the Court agreed that by intervening it may have a positive effect on the use of Facebook. The Court stated that “the tensions between every human being’s constitutionally enshrined rights to freedom of expression and dignitas is all about balance.”

Each form of social media has its own Terms & conditions (‘T&C’) e.g. Facebook as a ‘Statement of Rights and Responsibilities’ including a ‘Data Policy’  which includes its ‘Privacy Basics’ (‘You have control over who sees what you share on Facebook. ‘) . It should also be noted that in the USA Congress (1995) passed the Communications Decency Act which protects Internet Service Providers & websites hosts from defamation claims

More about this & the T&Cs of other forms of social media can be read here, in Part 2 of this series.

 

This article was written by tourism specialist Advocate Louis Nel, also known as Louis–the–Lawyer.

This article is intended to provide a brief overview of legal matters pertaining to captioned matter and is not intended as legal advice. As every situation depends on its own facts and circumstances, only professional advice should be relied on. Please contact Adv. Louis Nel at louis@louisthelawyer.co.za or on +27 83 679 4556 for further advice.

 

 

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