MICE News

Sigal Geva: a woman to watch

Sigal Geva: a woman to watch

Award-winning, independent hospitality company, Premier Hotels & Resorts, has recently appointed Mrs Sigal Geva as its Chief Operating Officer. On her appointment, Geva says: “It’s incredible to be announced as a COO in a very male-dominated industry.” In her new... read more
MICE is a four letter word

MICE is a four letter word

It appears the industry is – once more – regurgitating the well-worn question: Should the industry – collectively – be called business events or MICE? Business events are focused on the prime requirements of business tourism. In other words, the travel,... read more
Event management with no talent required

Event management with no talent required

The Live Events Conference which took place over three days earlier this month consisted of a bevy of international presenters who shared their particular nation’s experiences in the technical production arena of the events industry. The MICE Academy captured these... read more

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