Hub Articles

Make your next event measurable

Make your next event measurable

For Danie Greyling, the success of your event greatly depends on your ability to effectively engage your audience. The goal of every event planner is to put on the best event possible – and the most important measure of that success is the attendee experience.... read more
5 things to consider when hiring an AV supplier

5 things to consider when hiring an AV supplier

1  OBJECTIVES First of all, it is crucial to determine your objectives and specific requirements. You need to know exactly what message you want to carry across to the audience and how you picture AV elements helping you do this. Establish exactly what kind of event... read more
Eventful entertainment

Eventful entertainment

Getting the entertainment spot-on ensures that your event is fresh, will be talked about for ages (for the right reasons) and, most of all, impresses the right people. For Jacqui Higgins, nothing makes an event more memorable than great entertainment. We’ve all been... read more
Entertainment on a limited budget

Entertainment on a limited budget

There are creative ways around a limited budget. If you’re on a tight budget the focus needs to be on touch points. You can incorporate clever, thrifty ideas into existing elements like giving the welcome cocktails a fun name. You don’t need the world’s best band but... read more
Trends in entertainment

Trends in entertainment

Certain forms of entertaining have been around for centuries, such as court jesters, musicians and storytellers. We still enjoy versions of these with strolling, roving or atmosphere entertainers including – mimes, magicians, musicians, caricature artists, human... read more
6 ways to ensure the perfect event brief

6 ways to ensure the perfect event brief

If the mere thought of compiling an event brief that accurately conveys your brand’s needs has you breaking out in hives, worry not. Terry Sutherland has put together a list of the essential elements your event brief should contain. 1 A BACKGROUND ON PAST EVENTS... read more
5 ways to attract people to your stand

5 ways to attract people to your stand

1 GET TO THE POINT Customers know what they want and often don’t have much time to spend browsing stands. Provide a clear indication of what product or service you are offering in order to optimise stand efficacy. You can do this by making marketing material clearly... read more
Great giveaway ideas

Great giveaway ideas

Promotional products such as stress balls and branded pens are easily discarded and forgotten. Make your exhibition stand extraordinary by handing out innovative and useful giveaways. Exhibition stands and everything they entail are constantly evolving, including the... read more
You have been invited to…

You have been invited to…

Terry Sutherland shares the invitation wording secrets every corporate event planner should know. No matter what type of corporate event you’re tasked with planning, one thing they all have in common is their reliance on the right invitation wording. If you can’t... read more
9 ways to increase audience engagement at events

9 ways to increase audience engagement at events

For Karmen Vladar, the success of an event lies in ensuring that attendees are actively engaged before, during and after the event. The more intellectually and emotionally invested your audience becomes, the more likely it is that they’ll enjoy your event, tell others... read more

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