Talking ‘bout my generation

Most event planners are in their thirties. Most successful incentive participants are in their 50s. Most event programmes are written for 18-year-old attendees, it would appear. John Fisher wonders whatever happened to thinking about the participants’ profile. Something strange is happening in the world of demographics. The generation gaps are getting bigger. According to Dick Stroud…

9 ways to increase audience engagement at events

For Karmen Vladar, the success of an event lies in ensuring that attendees are actively engaged before, during and after the event. The more intellectually and emotionally invested your audience becomes, the more likely it is that they’ll enjoy your event, tell others and help market your next event for you. Here are nine ways…

Conference content creativity

John Fisher suggests there may be more than one way to present conference and meetings content. You know all about waste operatives (bin men) and talent managers (HR), now please welcome ‘meeting architects’. But it’s not as daft as it sounds. A book by Maarten Vanneste called Meeting Architecture – A Manifesto sets out a…

Scientific programme management

Scientific programme management is actually a whole separate arm of eventing, but for informational purposes, I will give you a brief overview on the field here. Scientific programmes relate to conferences within the medical and technical industry. It involves the selection of related industry committees, and working with them to put together the programme for a…

Managing an on-site scientific programme

Hand-in-hand with Scientific Programme Management, comes the on-site component of running the Speakers’ Room. Setting up the Speakers’ Room is quite straightforward – I usually place the arrivals/check-in desk very close to the door, to make it obvious that speakers need to report there first. I place two staff members at the desk to scan…