Talking ‘bout my generation

Most event planners are in their thirties. Most successful incentive participants are in their 50s. Most event programmes are written for 18-year-old attendees, it would appear. John Fisher wonders whatever happened to thinking about the participants’ profile. Something strange is happening in the world of demographics. The generation gaps are getting bigger. According to Dick Stroud…

Effective site inspections

Gone are the days when a warm body was enough to be a part of a venue inspection. A professionally managed MICE venue wishes to grow and prosper through a well-planned series of site inspections, explains Helen Brewer. To have a successful site inspection, with effective outcomes, it is important to plan with exceptional forethought….

6 ways to ensure the perfect event brief

If the mere thought of compiling an event brief that accurately conveys your brand’s needs has you breaking out in hives, worry not. Terry Sutherland has put together a list of the essential elements your event brief should contain. 1 A BACKGROUND ON PAST EVENTS It’s essential that the company is familiar with the types of…

You have been invited to…

Terry Sutherland shares the invitation wording secrets every corporate event planner should know. No matter what type of corporate event you’re tasked with planning, one thing they all have in common is their reliance on the right invitation wording. If you can’t convince your guests that your function is one worth attending, you’re off to a…

Sizzle sells seats

There is no foolproof plan to guarantee delegate registration. However, for Helen Brewer, there are many considerations that reduce the risk of limited or no registrations. It seemed such a great subject to plan a conference around. Everyone gave the impression that the conference would be a winner, while others proclaimed the conference was likely to…

How to increase your event attendance

Every single event practitioner wants to ensure that their events are well attended. Terry Sutherland shares her top tips on how to ensure great event attendance. Whether you’re tasked with running an exclusive product launch or a high-profile awards evening, your event is nothing without its guests. If you want to avoid the embarrassment (not to…

Securing sponsorships

There are different types of gatherings that offer sponsorships at various levels with a wide range of benefits, writes Helen Brewer. Be it the annual association’s conference, a public sector gathering initiative or a conference producer’s hard-hitting, high-flyer event – all event organisers are soliciting to offset costs by encouraging various kinds of sponsorships. These…

The blueprint of a PCO

Of the extraordinary multitude of acronyms within the MICE industry, perhaps the most misunderstood is the one describing the professional conference organiser (PCO), writes Helen Brewer. Those dreaded initials used so glibly by all and sundry, PCO. If one had to ask six industry individuals: ‘What’s a PCO?’, the chances are that six differing answers…

Event certification and qualification

Procurement departments are knee-deep in corporate compliance. As a result, reference checking has become a secondary task. To make matters worse, there seems to be confusion over certification and qualification. Helen Brewer investigates the danger this poses. After his presentation entitled ‘Purchasing Managers’ Skill Requirements for the Future’, a knowledgeable professor, who for a number…

Foreign certification programmes

When delving much deeper into the specific foreign programmes, The MICE Academy discovered that not one of these programmes achieved a solid, credible score in accordance with South Africa’s CPD policy. In most instances the commercial facts took precedence over solid assessment principles. Most foreign programmes have a three-phase thrust, namely: • acceptance to do the exam •…