10 tell tale signs you are in events management

A tongue in cheek note from a local events manager – see how many of these apply to you too. Wardrobe filled with mostly black clothing? You are not boring or funereal. Nope, you are an events manager. You can totally rock black every day for the next 3 weeks, without doing a load of…

5 ways to attract people to your stand

1 GET TO THE POINT Customers know what they want and often don’t have much time to spend browsing stands. Provide a clear indication of what product or service you are offering in order to optimise stand efficacy. You can do this by making marketing material clearly visible and available on the stand. Be sure…

Great giveaway ideas

Promotional products such as stress balls and branded pens are easily discarded and forgotten. Make your exhibition stand extraordinary by handing out innovative and useful giveaways. Exhibition stands and everything they entail are constantly evolving, including the smaller aspects such as what kind of items are used to promote a brand. Giving away useful promotional…

10 questions to ask to ensure a perfect exhibition stand

Every client is different. By addressing the following points outlined by Leonardo Tommassini, the manager of operations/business development at Compex, the exhibitor’s return on investment will be optimised through an effective, innovative and sustainable solution. 1  WHAT IS THE PURPOSE? Why are you exhibiting – is it for a product launch, branding and awareness purposes,…

How to build a green stand

Scan Display shares its top tips about what to consider when designing and building green stands. PROCUREMENT Where you source your stand materials, decor and furniture from is hugely important. You should be thinking local, local, local. The more local the source, the better it is. You also need to consider whether the materials you use…