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With sixty-six years of transporting millions of people in its fleet of luxury and semi-luxury vehicles, Springbok Atlas Charter is one of the largest, longest-lived complete transport management companies in South Africa and Namibia. In celebration of its exceptional heritage, the companys trusted brand Springbok Atlas Luxury Charter has been given a fresh brand-makeover that reflects their stature and relevance in the transport industry today.

The company will also be introducing another bow in their transport offering string ATLAS Passenger Transport Division, a division which will mainly focus on semi-luxury groups and private hires. Springbok Atlas Charter is owned by Imperial Holdings Limited, a leading South African public company. Springbok Atlas Luxury Charter is the transport provider of choice for a wide range of clients from government departments to mining-houses, corporates to community groups, educational institutional to churches, top sporting bodies to tours and safaris. Springbok Atlas Luxury Charter is the official transport provider to the Springbok Rugby Team and Kaizer Chiefs; as well as the Service Provider to the 2010 Soccer World Cup and recently, the Manchester United Tour. These hard-won, top industry positions are testimony to the companys high standards of safety and reliability, comfort and customer service.

Springbok Atlas Charter also prides itself on being a responsible business that takes a leadership stance when it comes to vehicle safety and driver performance, Green transport and corporate social investment. The new branding of its divisions, and the strikingly modern new corporate identity have been carefully conceived and executed to communicate Springbok Atlas Charters standing in the South African business community, and its long and trustworthy track record in the transport industry.

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