Indian arrival figures continue to outstrip BRIC (Brazil, Russia, China) nations to South Africa. Hosts SATSA (South African Tourism Services Association) have tracked – over a 10 year period – without exception reveals an ever-increasing number of Indian tourists to South Africas shores. This year to June alone indicates a further bumper year of Indian visitors.

The TAFI (Travel Agents Federation of India) annual convention over the past five years has proven an increase in business opportunities for the host nations products and services. TAFI members are collectively responsible for 70% of all outbound long-haul ticket sales within India.

2013 heralds the province of KZN plus the city of Durban together with ICC Durban being the outstanding combination to give full support to this burgeoning Indian market. Close to 1000 delegates (businessmen, entrepreneurs, travel agency managers, divisional heads and travel agency owners) are anticipated to participate and do business in the third week of February 2013.

SATSA are providing South African companies with the opportunity of tapping-into the Indian market by creating a substantial and cost-effective, high visibility promotion platform. With a range of exhibition possibilities together with product packs as part of pre & post educational tours, this showcase will be a powerful return-on-investment tool into the influential and proactive Indian business world.

SATSA have devised an exhibition blueprint that will ensure maximum interaction between exhibitors products and their potential clients. From catering within the exhibition area, pre-convention contacts to co-branding of a wide range of items, exhibitors should reserve their space before the end of 2012 to benefit from low-cost, high-value items.

With the full support of Tourism KZN a memorable TAFI convention for all the right reasons is already proving to be the outcome.