Hong Kong-based Shangri-La Hotels and Resorts announced the launch of the first of the two phases of their mobile application (app) for iPhone. As a natural extension of the brands recently revamped website, the new app will not only encompass all the features of the websites functions, but it will now provide easy access and booking for Shangri-Las 74 hotels and resorts at ones fingertips, anywhere in the world.

Developed to maximise the features of the current smartphone technology, the free Shangri-La app that is available for download through the App Store in English or Simplified Chinese, allows guests to search and book real-time reservations at all Shangri-La hotel locations, view all special promotions and receive location-based offers at specific hotels with GPS technology, and manage their Golden Circle loyalty programme membership account efficiently. The app for iPad, Android and Blackberry devices are currently under development.

Key features of the mobile app will enable users to:
Explore, book, view and edit room reservations at over 70 Shangri-La, Traders and Kerry hotels and resorts
Join Golden Circle quickly with just a few taps
Check Golden Circle Award Points balance and manage the membership account
Redeem points for complimentary stays plus dining and CHI, The Spa vouchers
Get travel tips, read and share travel stories with Golden Circle members
Integrate with popular social media platforms
Connect to the nearest international toll-free numbers for 24/7 customer support using location-based GPS technology
Retrieve offers and stories at Shangri-La hotels with the built-in QR code scanner

Shangri-La Launches Mobile Application for iPhone

“We realise how valuable it is to build an interactive relationship with our guests and members, and that’s why Shangri-La is offering them additional touch points through this first generation of our new mobile app,” said Wee Kee Ng, director of corporate loyalty and partner marketing of Shangri-La Hotels and Resorts. As part of our global mobile strategy which included the successful launch of the group’s new website, Shangri-La also offers free Wi-Fi in all areas of every one of the groups hotels, including the guestrooms, public areas, restaurants, lounges and function areas. All these initiatives will empower our guests and members by allowing full engagement with our hotels at their convenience.

Plans are already underway for the second phase of this versatile mobile app that will be launched in the first quarter of 2013 to develop the following additional features that would include more hotel-centric features:
Retrieve room text and voice messages
Set up and cancel a wake-up call
Folio review and express check-out
Make a turndown request
Luggage service request
Individual hotel directory
In-room dining menu and order
Table reservations at different restaurants
Local weather
Airline arrival and departure flight status