Participants attending the 22nd Feb Focus Group at the upmarket Gallagher Convention Centre are in for an information update bonanza.

The peripheral services provided for MICE gatherings are the stuff that can make or break the difference between success or questionable outcomes commented an Academy spokesperson.

Software experts Experience-its Jessica McEndoo will kick-off the morning session with the benefits of the effective software that is available for those delegates that cannot attend a MICE gathering. Jessica will show how it works and the simple procedures for all non-attending delegates to tap into.

Websites are more than a brochure under glass. These are the words from MJK Projects Kevin McKee. Kevin will detail the differences between an effective website in comparison to your brand just sitting there on the internet. Also included will be the importance of independently updating your website on a regular basis.

Justin Hawes fresh from the Event Greening Forums first AGM will provide participants with a kick-start checklist to get you going on the first rung of the event greening ladder. We can all commence greening with a simple step-by-step process. The EGF will show you just how.

When it comes to professional speaker selection no one knows it better than Paul McConnon. There are some significant dos and donts to presenter selection. By following the rules, a MICE organiser will be most satisfied with the end-results of any gathering

All MICE Focus Groups have 3 CPD (Continuing Professional Development) points awarded to participants that comply with a brief Q&A test based on what the speakers have presented at the Focus Group. MICE industry individuals on joining the Academy as a member receive a start-up two points for commencing the ongoing updating of their MICE Specification Guide ring-binder. Coupled to the Q&A test is an Outcomes-based statement which will be of major benefit to all participants in the months and indeed years that lie ahead for the serious MICE industry individual.
Its a career not a job concludes the Academys Helen Brewer.

The second MICE Focus Group in 2013 on Friday morning 22nd February will once again prove the value of MICE sessions as designed by the Academy.