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Somerset West and the local winelands and coastal regions are set to benefit from an international pharmaceutical conference to be held at the iconic NH The Lord Charles Hotel, just 20 minutes from Cape Town International Airport, from 10-11 July 2014.

The International Symposium on Methods for Studying Drug Metabolism and Transport and Herbal Derived Medicines (Methods 2014) will be organised by African Agenda, a leading professional conference organiser that specialises in planning and hosting national and international conferences.

Professor Andrew Walubo from the Department of Pharmacology at the University of the Free State is the Chair of the Local Organising Committee for the conference. He commented on the significance of the prestigious event for the South African scientific community. “This will be an exciting gathering of like-minded professionals in a collegial, dynamic environment as we explore the conference theme of “rallying for safe and effective medicines”.

“We look forward to welcoming some 300 delegates to NH The Lord Charles,” he said.

The conference is an official satellite event of the 17th World Congress of Basic and Clinical Pharmacology (WCP2014), to be held in Cape Town from 13-18 July 2014. Both events are set to bring a boost in tourism to the Western Cape as delegates make use of their free time to explore the local winelands and surrounding coastal regions.

The winter timing of the conference is particularly attractive to the Western Cape’s tourism industry as it’s a traditional “quiet time” on the seasonal calendar.

Keith Burton, managing director of African Agenda, commented: “Prestigious international conferences of this nature go a long way to improving the desirability of regional towns like Somerset West as conference destinations, bringing significant job creation opportunities to the local economy. “NH The Lord Charles Hotel is an historical, beautiful venue situated within easy reach of historic towns like Stellenbosch, Franschhoek and Hermanus. Before and after the two days of plenary and parallel sessions, delegates will have the opportunity to explore the beautiful winelands attractions and enjoy the scenic False Bay and southern Cape coastal areas. We believe that, aside from the immediate economic benefits, conferences of this nature also hold the potential of boosting the economy in the long term as they help put greater Cape Town on the tourist map,” Burton concluded.

About African Agenda
African Agenda is a leading professional conference organiser that specialises in planning and hosting national and international conferences. With more than ten years’ experience, African Agenda can put its considerable skill and expertise in action and find innovative solutions to ensure the success of any conference, meeting or event. African Agenda is the only member of IAPCO in sub-Saharan Africa and the preferred partner for any international associations wishing to hold conferences anywhere on the African continent.

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