• Facebook business pages are a great way to build hype around an event. By using status updates to announce details you can generate excitement about the event. Get fans involved by asking and answering questions about the event, introducing speakers, and tagging pictures with attendees on your Facebook wall. If you plan to have more events, you can use Facebook to keep in touch with your fans during downtime.
  • LinkedIn is the best place to market your event. LinkedIn is all about professional connections and is a great way to establish leads and to promote your event. Use the LinkedIn event platform to send invitations to your connections; once they RSVP the event will show up on their home profile and then their connections will see it.
  • Twitter is a great tool to track your results. With only 140-character-long messages, you can build a following for your event. First, you must create a hashtag (# sign followed by a name). Promote this hashtag on your website, Facebook page and printed marketing material. You can use twitter to announce event details such as new speakers or sponsors. Remember to tweet during the event as well.
    Helpful tip: don’t get too clever with your hashtag. If available, use the name of the event.