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‘Under one roof’ is one way to describe growing the MARKEX visitor profile to meet their varied requirements during South Africa’s premier marketing showcase. The marketing mix of product, price, place and promotion covers the entire exhibitor profile.

The first P (Product) is often substituted by presentation. The MICE industry is all about presentation as well as the communication of the marketing message whether corporate, association or public sector-generated event.

In our crowded communication world – MARKEX cuts through the clutter and pinpoints all the areas that will ensure greater communication techniques of the message and the brand. It makes good sense that event managers who range from the ranks of PR, advertising to
brand activation are constantly seeking new ideas. Their portfolios are extensive and it is a show such as MARKEX that these unsung heroes with no set hours and limited down-time would turn to MARKEX ‘under one roof’ to also be at the forefront of recognition and reward.

With several highly knowledgeable communication individuals in the industry, the MICE Academy will commence their growing CPD (Continuing Professional Development) programme and assist industry individuals in accumulating verifiable credits. With sufficient ongoing accumulated credits – the role of the Academy during MARKEX is to ensure these unsung heroes are rewarded and recognised.

Marketing when viewed within the MICE industry is the foremost upfront communication mechanism. Exhibitors will be able to tap into these high spend corporate and association buyers with the MARKEX/ MICE Academy link-up.

The MARKEX/ MICE Academy CPD programme commences in 2013 and will be rolled-out over a protracted period of time to ensure maximum opportunity and benefit for the MARKEX visitors.