Ever alert to opportunities to improve the visitor and exhibitor experience, Markex – the show with the most enlightened ideas in the marketing, promotions and special events industry in South Africa – is once again upping its game with a new partnership that will add value to participants in Markex 2014.

Markex takes place at Sandton Convention Centre from 10 to 12 June 2014 and in the Design Capital of the World, Cape Town, at the CTICC from 14 to 15 August 2014. It is set to attract the leading lights of the marketing world. The expo has been running for 27 years and has shown steady growth through the years, reflecting the industry’s need for a one-stop-shop to network, source, stock up on ideas, and be inspired. Markex exhibitor numbers last year were 250 and visitor numbers were over 10 000.

The new partnership is with the MICE (Meetings, Incentives, Conferences, Exhibitions) Academy, which will launch its growing CPD (Continuing Professional Development) programme and assist industry individuals to accumulate verifiable credits. “This is a proud development for Markex, which has long been considered the primary ‘must-attend’ event on the annual marketing calendar, and which can now offer tangible benefits to those who actively participate in Markex,” comments Brad Hook, Portfolio Director of Specialised Exhibitions Montgomery, organiser of Markex.

With sufficient ongoing accumulated credits, the role of the Academy during Markex is to ensure these unsung heroes of the MICE industry are rewarded and recognised.

Markex has earned an excellent reputation as a vibrant event where entertainment, edutainment, and numerous other activities are always on the go and exhibitors and visitors connect and converse about new ideas in the industry. Markex attracts visitors from all sectors of business, creative agencies, PR companies, event organisers and resellers.

Adds Hook, “We live in an increasingly virtual and technology-based economy, where business is seldom conducted on a one-to-one basis. That’s what adds such tremendous strength and appeal to the MICE industry; it’s about people meeting face-to-face in real time, it’s about building relationships and making connections based on trust and understanding and like-minded thinking. That’s the power of Markex and that’s why we’re making it more attractive and rewarding for participants in this hard-working industry.”

According to the MICE Academy, CPD is a lifelong process of improvement through recognising, recording and reflecting on learning experiences.  “It is the means by which MICE practitioners maintain and enhance their knowledge and skills to complement both their current job role and career progression.”

MICE Academy CPD credits are available for both buyers and suppliers and are important for all experienced & knowledgeable industry individuals, irrespective of sector, within either the buyer or supplier side of the industry.

“The MICE partnership brings a new dimension to Markex – one which acknowledges the extent of the learning and knowledge-sharing that is an integral part of the show,” says Hook.