The African Business Travel Association today announced that they will be hosting a business travel industry forum in Accra, Ghana on 25 February 2014.

The event will focus on opening the lines of communication between business travel Buyers and Clients, TMC’s, Travel Agents, Airlines, Hotels and other industry suppliers.

Says Monique Swart, Founder of ABTA: “Communication is vital in order to build mutually beneficial and long lasting business relationships.  When effective and honest communication between business sectors is not present, a lack of trust, respect and empathy is bred, leading to continuous battles and a lack of productivity, ultimately affecting the bottom line.”

She goes on to say that globally, TMC’s and Travel Suppliers (Air, Hotel etc) work together to support each other, attain shared goals, increase revenue and ensure client satisfaction, but that this is often not the case in many of the emerging African markets where Travel Agents and Suppliers often act in competition to each other without striving for the benefits of partnership, causing a lack of communication and trust.

This ABTA Event will address this lack of communication and give all delegates the opportunity to share, discuss and debate their concerns, challenges and wants in an open and honest industry forum.  This will assist all sectors in better understanding the industry from all view points, in order to open lines of communication to improve business relationships and attain shared goals for all sectors.

“This forum will represent a vital opportunity for all Corporate Travel Buyers and Clients, Travel Agents, TMC’s, Airlines, Hotels and other Suppliers within the business travel industry to get together in order to better understand each other and the industry challenges and opportunities as a whole.  All business travel professionals and executives are urged to attend in order to show their support of a more unified industry and in order to gain tremendous value for themselves and their companies” Said Swart.

For more information about this event, readers are welcome view details on the Events tab at or to contact

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