Africa’s hottest marketing, promotions and special events trade expo will see more than just tangible updates to the show itself, with an upgrade of the website taking centre stage ahead of two Markex 2014 shows, the first of which is set to hit Jozi from 10 – 12 June, before it moves on to the 2014 World Design Capital of Cape Town from 14 – 15 August.
“The rave reviews that we’ve been receiving tell us that we are definitely on the right track. The new Markex website is more than just a source of information. The idea behind it was to make it more visually appealing. Then, in keeping with our tradition of staying connected to our key stakeholders, we wanted to develop an interactive platform which allows exhibitors and visitors to communicate through their online Markex profiles, while visitors are able to control their activities during the three days of the show,” says Brad Hook, Portfolio Director at Specialised Exhibitions Montgomery.
By joining the ‘Exhibitor Zone’, exhibitors are able to add and manage their online profiles and upload latest news and images of their stands and products being showcased at Markex, ensuring the best possible direct communication with visitors prior to the show.
With the new Markex website functionality, visitors can enhance their experience by interacting with exhibitors online, planning their visit in advance, identifying specific exhibitors to visit and scheduling demonstrations, seminars and competitions into their calendar.
By joining the Markex User Zone, visitors can add exhibitors and activities to a personalised show planner, which can then be emailed and printed. Users will also receive the latest news on the show, and be kept abreast of all the interesting activities and attractions at Markex Gauteng and Markex Cape 2014.
For a full experience of the new Markex website log on to www.markex.co.za and be among the first to ‘plan your visit’.