IBTM Africa is the highly targeted table-top event for the continent’s meetings and events industry bringing together buyers and suppliers of incentives, meetings and business travel for three days of business appointments, education and networking. Highlights of the event will include the IBTM Africa Forum which kick-starts the event with keynote speaker Alex Granger who will be followed by a live panel debate on the future meetings industry growth in Africa.

Totally dedicated to inbound business it is the unrivalled event for African and Indian Ocean suppliers to meet with international Hosted Buyers.  Bettina Wiethoff, Manager Global Accounts, HelmsBriscoe Middle East, who will be attending as a Hosted Buyer says, “the event is perfect for the current Meeting trends where attendees are looking for an experience, a sense of place, being in nature and IBTM Africa is the platform to facilitate this”.

IBTM Africa will provide the opportunity for international Hosted Buyers to meet with African and Indian Ocean suppliers including Hotels and Venues, National/State Tourism Organisations and Convention Bureaus, Travel Management Companies, Destination Management Companies, Event Management Companies, Professional Conference Organisers, Airlines, Technology, Business Travel and MICE related suppliers, who are showcasing their ‘products’. Exhibiting companies include: African Travel Concept, City Lodge Group, Dragonfly Africa, Llanga Travel pty Ltd, Leisure Hotels, One & Only Cape Town, Wedgewood South Africa, Salute Africa, XO Events, SA Reynolds Travel Centre, That’s Africa Travel Incentives, Indaba Hotel, Group Pestana, Starwood Hotels & Resorts, Experience Northern Cape, amongst others.

To round off IBTM Africa, the post event tour for Hosted Buyers, which is set to take place from the 1-3 of May 2014, has just been announced. Green Route Africa, partner of the show, will take a selected number of participants on a three-day journey to explore the “Big Five” in Cape Town.  “This is a great opportunity to explore the ‘jewels’ of a destination”, says Shinu Pillai, Project Manager, Reed Travel Exhibitions, IBTM Africa.

Pillai also commented, “We are extremely excited about the launch of IBTM Africa within our IBTM Global Events Portfolio. Africa is emerging rapidly as a destination of choice when it comes to hosting meetings and incentives, with many global associations looking to include Africa in their rotation patterns.  We are welcoming Hosted Buyer registration and currently qualifying applications from around the globe.”

Successful applicants will be able to take advantage of a number of exclusive benefits including a personal diary of approximately 36 business appointments with African & Indian Ocean MICE exhibitors, complimentary 5* accommodation and transfers, a substantial contribution towards international flights to Cape Town and access to a number of exclusive networking events.


To find out more about IBTM Africa, please visit  For further Africa Travel Week information, please see

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