Create a hashtag – Create and enforce one hashtag for your event that links all tweets and Facebook posts. A hashtag is a unique phrase that is identified by using “#” before it. A strong hashtag is one that is unique to your event and does not relate to anything else.  When formulating a hashtag it may help to add the year – or your location – for example, #DesignIndaba2014 or #DesignIndabaSA.

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