Paula Fernandes who will be leading 3D Events.

Paula Fernandes who will be leading 3D Events.

3D Group, one of Africa’s largest providers to the exhibitions and conferences industry, has responded to client requests and launched an Events Division.

This brings to nine the number of specialist disciplines that work in harmony to provide a professional, turnkey exhibition experience for exhibition organisers and exhibitor companies alike.

The division will be headed by Paula Fernandes, who joins 3D Events after 14 years in the industry.

According to sales and marketing director Conrad Kullmann, long-standing clients have been requesting 3D’s assistance with those events they typically schedule to take place at the exhibitions in which they participate.

These include taking care of every need on the exhibitor’s stand, issuing invitations and monitoring RSVPs, activations, entertainment and reveals, sourcing corporate gifts, assisting procure corporate uniforms and having promotional staff on hand to physically man the stand.

In addition to this, 3D Events will also offer event management and the application of project management to the creation and development of events such as festivals, conferences, launches, golf days, open days etc.

The benefit for clients, explains Kullmann, is that 3D will offer a turn-key solution from designing the theme and concept, planning the logistics, appointing the supply chain and co-ordinating the technical aspects before actually launching the event. One quote, one invoice and one contact person working hand-in-hand with the client is the recipe for a smooth running, seamless and impactful event, he said.

“For some time now, clients have asked us why – if 3D provides the majority of services exhibitors require – we have never offered to assist during the duration of the exhibition. They see us providing event management and services associated with it as complementary to stand design, build, furnishing etc. So, we’ve done just that, in a bid to ensure the turnkey service offered by 3D Group is as complete – holistic – as possible,” says Conrad.


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