MSC Cruises, the market-leading cruise company in the Mediterranean, South Africa and Brazil, has announced the addition of Antonella Desi as the company’s new in-house press and PR co-ordinator as from 1 August 2015.In her new role, Antonella will be responsible for overseeing all media relations, editorial contributions, promotions and public relations for MSC Cruises South Africa. With a degree in communications, Antonella brings with her more than 10 years’ worth of journalistic experience, and five years’ worth of senior public relations experience. Welcoming her appointment, national sales manager David Randall says: “We are delighted to welcome Antonella on-board, and look forward to expanding our already good relations with the media at large. Antonella brings with her a wealth of expertise and experience, both as a journalist and as a public relations officer, which will no doubt hold us in good stead going forward.”
“I am very excited at the prospect of representing MSC Cruises as it continues to grow into a world-leading cruise liner. It is wonderful to be able to do what I do best professionally, and represent a company operating in an industry that I have always been passionate about – it’s the best of both worlds,” adds Antonella.Antonella will be taking over from Ingrid Roding-Tudor, who has been representing MSC Cruises for the last eight years on an outsourced contract basis.