Close

Many meeting professionals are abandoning the printed program guide in favour of mobile apps to inspire and communicate with attendees at their events. But with so many options available, choosing a mobile app for conferences and events
can be tricky: without a clearly defined set of requirements, you may be led astray.

10 Things to consider when choosing the perfect event app (PART 1)

6. REVENUE

  • How can you generate revenue and what kind of functionality is available?
  • Can you show a tangible return on investment to your sponsors and advertisers?
  • How important is it to your organisation to make your mobile app a profit centre?

7. CORE COMPETENCE

  • Are mobile event apps a core competence of this vendor or are they simply an add-on afterthought to enhance their existing business?
  • How long has a vendor provided mobile event apps and what kind of case studies do they have available about their customer experiences?
  • How can you combine event apps with other internal communications to add value to your organisation, create more incentives for staff/members and start a year round conversation with your constituents.

8. CONTENT GENERATION

  • How easy is it for you to generate content for the mobile app?
  • How can you turn attendees from being spectators into content generators?
  • Which functionality is included in the app that will help you and your attendees engage and generate content before, during and after your event?

9. ATTENDEE BEHAVIOUR

  • Which features and functionality will help increase attendee interaction and how are these features designed to motivate attendees to interact?
  • How can you facilitate more questions and better feedback between attendees and speakers during sessions?
  • How can you leverage social media and gaming to get attendees communicating and having fun?

10. SERVICE AND SUPPORT

  • What level of support is available during the app development process, both during and after your event?
  • Do you have dedicated support representatives? Are the support representatives employed directly by the mobile app vendor or are they located in a remote call centre?
  • What kind of additional professional consulting services are available to help you get the most out of your mobile app?

Pin It on Pinterest