Despite 81% of event planners saying they had used engagement technology as part of their work, 39% regarded themselves as beginners or novices when it comes to event apps, according to a recent live poll taken by Lumi. A small but significant 12% said they knew nothing about them.
The poll, taken at the beginning of an event for conference and meetings organisers from Europe, the United States and South Africa, also revealed that only around 15% feel confident or very confident when gathering data to show ROI on engagement technology.
What this means
“These stats back up Lumi’s theory that event and engagement apps are now reaching a more sustainable and serious place in the market. The fact that so many event organisers in our poll have already used engagement apps represents the initial enthusiasm of the market, leading to hype and market crowding. However, now, the market has crystallised and organisers recognise that there is more to know and learn if the apps are going to be around for the long term,” says Peter Eyre, managing director, Lumi: United Kingdom. When asked about the perceived barriers to adopting engagement technology, 42% suggested Wi-Fi at the venue, with 39% citing attendees not knowing how to use the app and 76% saying that an introduction by the event host was the best way to get people to use an app. “Lumi has extensive experience in helping clients ensure their events – including the Wi-Fi – run smoothly and we have established the best ways to optimise utilisation of technology,” says Peter.