Random Acts of Kindness Day, which was celebrated on the 17th of February, aims to encourage everyone to adopt a ‘pay it forward’ mentality, responding to kindness shown to them by being kind to others in turn.

“At Premier Hotels & Resorts, we fully support the ethos of Random Acts of Kindness Day and believe in paying it forward every day,” says the Group’s Founder and Managing Director, Samuel Nassimov.

Over the course of 2018, the hospitality chain will be showing its support for several causes, with Hospice being prime among them. “We have been proud supporters of Hospice for seven years, due to its spirit of humanity and Ubuntu which align with our own value system,” shares Nassimov.

Premier Hotels & Resorts will be assisting Hospice to raise funds so that it can continue to care for the terminally ill and enable them to die with dignity. Last year, R90,000 was raised at the annual Charity Ball held at the East London International Convention Centre (ELICC)and Nassimov hopes that even more will be amassed for Hospice this year.

Another organisation close to the company’s heart is Thandanani Care Centre, which is home to four special needs children and several underprivileged kids on weekends and during holidays. The Centre is registered as an emergency safe house and is open to abused, neglected and abandoned babies and children at any time of the day or night. What’s more, its caregivers are very active within local informal settlements and surrounding farm communities, where they try to empower residents on dealing with issues like the HIV/Aids pandemic, Foetal Alcohol Syndrome, rape and teenage pregnancies, to name but a few.

As the Centre receives no government funding, it is totally reliant on the goodwill of individuals and companies to enable their work. Premier Hotels & Resorts supports this organisation by giving the children in their care the chance to have a few days of fun at their hotels – a break from the harsh realities they are accustomed to. Some financial assistance is also provided to purchase school books for the children and certain staff members make contributions out of their own pockets that go towards buying stationery.

Premier Hotels & Resorts also donates vouchers for hotel stays to the Centre, as well as to other NPOs that can be raffled off in order to raise much-needed funds for their various programmes. In addition, the Group gives items like linen and operating equipment to a number of charities. During the colder winter months, the staff from properties around the country also run soup kitchens to help feed the homeless.

“We do these things, not because we want recognition, but because it is the right thing to do. With this in mind, I urge all South Africans to celebrate Random Acts of Kindness Day every day,” concludes Nassimov.

For more information, visit www.premierhotels.co.za.