Joburg Tourism proudly participated at Meetings Africa – which celebrated its 13th anniversary in 2018 and coincided with the Nelson Mandela centenary celebration.

“Joburg Tourism’s participation ensures that tourism plays a significant role in this event to emphasise Johannesburg’s positioning as the ideal meetings and events destination,” says Cllr Leah Knott, MMC: Economic Development, City of Johannesburg.

“As an administration, we are dedicated to establishing an enabling environment to achieve 5% economic growth and improve investor confidence in Johannesburg. We are committed to creating a visitor-friendly city in line with the executive mayor’s growth targets of 5%, the 10 Mayoral Priorities and initiatives like A Re Sebetseng and Buya Mthetho,” says Knott.

Aside from the significant role played by tourism in strategically creating and strengthening international relations, and contributing significant economic benefits, hosting business events also contributes to the knowledge economy of host cities and communities at large.

“In close collaboration with partners South African Tourism (and the SANCB), Gauteng Tourism (and GCB) and Sandton Convention Centre, Johannesburg Tourism remains committed to ensuring growth in the number of international buyers and exhibitors who attend the event, increasing arrivals and length of stay,” says Buhle Mugdlwa, director, Joburg Tourism.