The Association of African Exhibition Organisers (AAXO), Exhibition and Event Association of Southern Africa (EXSA), Southern African Association for the Conference Industry (SAACI), South African Communications Industry Association (SACIA), Technical Production & Services Association (TPSA), Event Safety Council (ESC) and Council of Event Professionals Africa (CEPA) have joined forces to form the SA Events Council, an umbrella association to represent their collective interests.

“By rallying industry advocates, working with stakeholders, conducting original research, lobbying government, and more, the council unites the events industry with one strong powerful voice.”

AAXO announced the newly formed council yesterday, saying: “The South African Events Council is an industry-wide coalition to showcase the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, conventions, concerts, festivals, and live events bring to people, businesses, and economies. By rallying industry advocates, working with stakeholders, conducting original research, lobbying government, and more, the council unites the events industry with one strong powerful voice.”