Reviving the tourism industry in the wake of COVID-19 requires creativity and collaboration, both of which are at the heart of the Support Stellenbosch drive to encourage locals to experience and share their town the same way a tourist would.

“As an extension of Visit Stellenbosch’s initiatives, Support Stellenbosch has been created to inspire locals to support local and stimulate our town’s economy and pave the way for its swift recovery.”Support Stellenbosch initiatives include an online directory of restaurants, accommodation and experiences which are Stellenbosch Ready, having adopted Visit Stellenbosch’s safety and hygiene protocols, endorsed by the World Travel & Tourism Council. “On Saturday, 5 September, we kick off a Support Stellenbosch month with a fresh new rewards campaign where locals and visitors will receive a voucher to the value of 50% of what they spend (for transactions of R200 or more), redeemable through SnapScan at any participating restaurant within the campaign period (capped at a maximum of R400). There are also special travel packages, accommodation and experience discounts,” explains Momberg.

“There’s nothing we like more than hosting friends in Stellenbosch. This initiative gives us an opportunity to do just that.”Spend the night at one of our participating accommodation establishments, from 5-star luxury at Wedgeview Country House and Spa, family friendly Eendracht Hotel and Apartements, and value-filled Klein Akkerdraai. Indulge in foodie heaven at a number of incredible restaurants across the greater Stellenbosch region. From De Warenmarkt to Delaire Graff, The Fat Butcher to Hussar Grill, restaurants are ready to showcase the warm heart and hospitality of Stellenbosch not only in the Winelands but also in the town’s historic centre.” The town’s wildly successful Stellenbosch on Stage series will continue with a performance by Stellenbosch University Alumni on 24 September – featuring Laurika Rauch, Stuart Taylor, Sunday Kelechi and Jan Braai. Besides access to the event, ticket holders will receive a R100 voucher to be redeemed at participating Stellenbosch businesses.
