A new carrier that will start flying domestic routes from this December, has invited South Africans to get creative and put forward names for the airline.

The airline, which is said to have drawn inspiration from Uber’s model, is a joint venture between Kulula founder Gidon Novick and Global Aviation.

“Similar to the way Uber has transformed the point-to-point mobility, there is a huge opportunity for the airline industry to rethink its relationship with passengers and be more ‘customer obsessed’.”

“The pandemic has created a unique opportunity to start an airline that is not only dramatically more efficient but also inventive and creative by tapping into the unique talent that our country offers,” notes Novick.

The founding team has called on experts from across the transport, technology and hospitality sectors to devise the model.

“Similar to the way Uber has transformed the point-to-point mobility, there is a huge opportunity for the airline industry to rethink its relationship with passengers and be more ‘customer obsessed’. This can be achieved by bringing together industry experts, technology and a fresh perspective and strategic approaches from other sectors,” comments Jonathan Ayache, an ex-Uber Africa executive who is also involved in the project.

Meanwhile, Black&White, part of the M&C SAATCHI Group, will be running the creative campaign for the new airline.

The winner of the competition will win a free travel pass on the new airline for a year. Entries can be posted on the website brandnewairline.co.za and winners will be announced in the next two weeks.