Africa Travel Week launched a series of educational masterclasses during Tourism Month, which have rallied a community of over 550 tourism professionals to learn alongside their peers from with expert ‘tutor-hosts’.

“These have been the best virtual tourism masterclasses that I have ever attended. Crystal-clear facts and a realistic outlook presented extremely well by personable presenters.”

The feedback has been hugely positive, with attendee Gisela Piercey, Founder of African Twist Travel, saying; “These have been the best virtual tourism masterclasses that I have ever attended. Crystal-clear facts and a realistic outlook presented extremely well by personable presenters. The recordings are an absolute must-watch!”

The third and final phase of the masterclasses begins on Thursday, 08 October with Marketing guru, Suze Bouwer, focusing on social media.

It will be followed by Amy-Knight Dawson of Scribe Consulting and member of the South Africa is Travel Ready PR Collective on 15 October, examining email marketing.

Finally, digital expert Peter Fabricius, Co-Founder of Springnest, will host the final masterclass on 22 October, delving into all things relating to websites.

“At the heart of our efforts to keep our community connected through the virtual experience of Meetings & Masterclasses lies a common goal of #makingtravelhappenagain,” explains Megan Oberholzer, Portfolio Director: Travel, Tourism and Creative Industries at Reed Exhibitions.

“And as we gear up for our live shows in April 2021 we’re going to keep offering tourism stakeholders and travel marketers every opportunity to not only rebuild their business but also elevate their confidence to keep moving forward.”

To sign up for the final sessions of Africa Travel Week’s Meetings & Masterclasses visit: atwconnect.com/category/masterclasses/

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