If you are a tourism and travel professional, Africa Travel Week wants your feel-good stories to use in their #UnlockAfrica campaign to promote travel to the continent.

“The goal is 50 positive news stories shared across our platforms over a period of 50 days from 01 November 2020,” says Megan Oberholzer, Portfolio Director: Travel, Tourism and Creative Industries at Reed Exhibitions. “We’re leveraging the global reach of Reed Exhibitions to keep marketing Africa to the rest of the world – especially to our top source market countries still considered high risk.”

“Over the past few months, we have found ourselves in awe of our community – marvelling at everyone’s spirit, grit and tenacity and we also want to ensure that those small wins worth celebrating aren’t lost in the online noise.”

Stories can range from a superb guest review to a comedic staff anecdote – anything that shows that good things are happening throughout the African tourism value chain, from tour guides, operators, travel agents, airlines, hotels, lodges and accommodation groups. These will then be curated on ATWConnect.com.

“This campaign ties into our common goal of #MakingTravelHappenAgain and nurturing a culture of ‘us’ within the industry. Over the past few months, we have found ourselves in awe of our community – marvelling at everyone’s spirit, grit and tenacity and we also want to ensure that those small wins worth celebrating aren’t lost in the online noise,” adds Oberholzer.

You can submit your feel-good stories (including images, videos, and news) to chelsey@bigambitions.co.za or WhatsApp: 061 354 3286.