Africa Travel Week (ATW) has unveiled its plans for 2021, which includes a new strategy to reignite tourism on the continent while continuing to prioritise the safety of its global community. This involves a blend of both live and virtual events across 365 days. WTM Africa will run go ahead on 07-09 April 2021 as a fully virtual exhibition, offering 1-to-1 meetings, content sessions and speed networking.

“The plan for WTM Africa has always been about offering value beyond the show floor. This year, we’re focussing heavily on that, with a robust plan that offers significant ROI across 365 days, instead of three,” says Megan Oberholzer, Portfolio Director: Travel, Tourism and Creative Industries at Reed Exhibitions Africa.

“This year, we’re offering significant ROI across 365 days, instead of three.”

New events the market can look forward to include:

  • Educational webinars from May to August
  • Africa Travel Week: Connect in the City Live from 1-3 September, including on-site experiences in the official Host City of Cape Town
  • A series of virtual masterclasses from September to November
The three-day Africa Travel Week Live will coincide with Tourism Month, and will include familiarisation tours for the international travel media and buyers to experience some of the City of Cape Town’s tourism products; destination training sessions for hosted buyers; a dedicated travel and tourism conference; speed networking sessions; a networking evening for the industry to reconnect; and the African Travel & Tourism Awards.

In addition, attendees and industry professionals can stay connected and informed throughout 2021 via, a dedicated resource hub with free digital tools, industry news and updates.

This new blended format of live and virtual components will be applied across WTM Africa’s suite of sister shows including International Luxury Market Africa (ILTMA), International Business Tourism Market Africa (IBTMA), The Sports & Tourism Exchange (SETE), Africa Tourism Investment Summit (ATIS), Travel Forward and EQUAL Africa.

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