“The Reigniting Africa Award recognises and rewards those incredible campaigns that emerged to keep us connected, engaged and inspired on the African continent during the COVID-19 pandemic.”
She continues, “We want to highlight those unforgettable story-driven consumer or trade campaigns that brought the Africa destination to life; Those campaigns that use an authentic and creative narrative, not only to give viewers a taste of the destination’s culture, natural beauty, history, and vibrancy, but also to portray the tourism destination positively and to entice visitors to return.”
Entries will be judged by an independent panel of industry experts. The criteria being assessed includes tone, visibility, messaging, and brand perception, and everyone from destination marketing companies and tourism boards to marketing, public relation, communication, advertising and branding firms, as well as start-ups and innovators, and brand and digital experts are encouraged to enter.
“Similarly, if you admire a campaign you feel fits the profile, encourage its organisers to submit their entry before the new deadline,” adds Oberholzer.The winner will be announced at a special awards evening during Africa Travel Week at partner venue, GOLD Restaurant, in the Host City of Cape Town. Only campaigns executed in the period from 01 January 2020 to 30 May 2021 will be eligible. You can register your interest by signing up on the WTM Africa website here.