IBTM Africa, the leading conference for the Meetings, Incentives, Conferences and Events (MICE) industry in Africa, will be running as part of Africa Travel Week Virtual, from 7-9 April 2021. This year’s conference content is focused on inspiring business events to adapt to the changing events landscape and continue to deliver exceptional experiences for their customers.

This year’s conference content is focused on inspiring business events to adapt to the changing events landscape and continue to deliver exceptional experiences for their customers.

A panel discussion on 07 April will explore The future of business events: 2021 and beyond, with Moderator Anita Mendiratta, Founder & Managing Director: Anita Mendiratta & Associates, and four stalwarts from the business events sector:

  • Esmaré Steinhöfel, Regional Director Africa: ICCA
  • Taubie Motlhabane, CEO: CTICC
  • Tamlynne Wilton-Gurney, Chief Ideas Officer: idna
  • Frank Murangwa, Director: Destination Marketing at Rwanda Convention Bureau
On 8 April, Breathing life into events will draw on real case studies to highlight how event and exhibition organisers have responded to the Covid pandemic by reimaging the way that they do events. This session will be moderated by Tes Proos, Owner: Crystal Events Africa, and feature three industry trail blazers:

  • Liezel Short, Founder and Owner: LS Event Consulting
  • Nina Freysen-Pretorius, CEO: The Conference Company
  • Rudi van der Vyver, CEO: We Are Virtual
Attendance is free; register here.

READ: Africa Travel Week 2021 to include LGBTQ+ tourism on its agenda

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