Reed Exhibitions Africa, in partnership with the Host City of Cape Town, has announced a new event: FAME Week Africa. The inaugural event will take place from 13-15 September 2021 as a hybrid event, bringing together creative industry professionals including the Film, Arts, Media and Entertainment sectors on the African continent.

This year’s event will take place as a hybrid trade show, combining live and streaming options across all three days. Attendees can expect a business-to-business conference programme and exhibition by day and captivating festivals by night.

Attendees can expect a business-to-business conference programme and exhibition by day and captivating festivals by night.

The exhibition component will showcases new technologies and services from industry leaders in AV system integration and communications; live entertainment technology; television and broadcast; animation and film; studio and production, DJ and pro-audio equipment.

The night-time festivities will include events such as: live music, theatre performances, film screenings, and exclusive networking opportunities.

Comic Con Cape Town will also join the programme, with a one-day pop up event on 11 September 2021. Carla Massmann, Comic Con Cape Town show director, explains, “After having to postpone Comic Con show last year, we’ve been navigating the landscape with caution and creativity. It makes complete sense to work alongside FAME Week Africa. We’ll be bringing a taste of Comic Con to Cape Town and we couldn’t be more excited.”

The event will end with the FAME Reel Talent Showcase, a red carpet gala extravaganza.

The event will end with the FAME Reel Talent Showcase, a red carpet gala extravaganza, live in the Host City of Cape Town. This event will allow African creatives the opportunity to showcase their work and be seen by industry leaders.

City of Cape Town’s Mayoral Committee Member for Safety and Security JP Smith says, “The City of Cape Town has over the years recognised that the creative industries have the potential to be a catalyst for economic growth, job creation and social cohesion. Partnering for initiatives such as FAME Week Africa is part of a broader strategy to provide more platforms for creatives from our city and those from the rest of the country to showcase their talents whether it’s film, the arts or new media.”

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