Cisco has announced that it intends to acquire Socio Labs Inc. This will result in the creation of a potent hybrid eventing solution.

On Wednesday, tech conglomerate Cisco announced its intent to acquire Socio Lab Inc. – a four-year-old event management solutions company that has now become a highly-sought-after asset.

“We are excited to announce Cisco’s intent to acquire Socio Labs Inc., a US-based, modern event technology platform designed to power the hybrid events of the future. With Socio’s end-to-end event management platform, Cisco will provide event organisers with everything they need to successfully host an in-person, virtual or hybrid event,” said Javed Khan, a Senior Vice President and General Manager of Cisco Collaboration, in an official statement.

“The future of events, like the future of work, will be hybrid and with that comes increased complexity for event managers to create inclusive, meaningful, and measurable interactions for both virtual and in-person attendees…”

Inclusive engagement
With the addition of Socio to its portfolio, Cisco is looking forward to empowering event organisers to provide “inclusive” and engaging experiences for both in-person as well as virtual attendees across each event, regardless of size and format.

“Socio enables easy-to-use, highly-customisable branded registration and ticketing capabilities, compelling and integrated web, mobile, and event hall experiences, and delivers real-time analytics and actionable insights about event attendees, sponsors, exhibitors and more. With Socio technology, event organisers are able to foster continuous engagement with attendees by building and maintaining profiles and preferences, and serving attendees a personalised journey across the lifecycle of all their events,” explains Javed.

Socio has been ahead of the curve on engagement trends and at the beginning of the pandemic, it built a virtual eventing suite to provide a solution for seamless hybrid events.

“Socio shares Cisco’s sentiment that the future of events, like the future of work, will be hybrid and with that comes increased complexity for event managers to create inclusive, meaningful, and measurable interactions for both virtual and in-person attendees. Socio offers Webex powerful technology to provide customers with an unparalleled hybrid event management solution to engage participants whether they join in person or virtually,” said Yarkin Sakucoglu, a co-founder of Socio.

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