The number of mergers and acquisitions in the event technology space are growing.

Earlier this week, it was announced that the virtual events platform company, Hopin has snapped up Attendify to grow its event marketing offering. Hopin celebrated its second birthday in June and the acquisition marks its fifth acquisition during this past year.

“Our ambition is to build a unified product suite that delivers everything event professionals need to plan, produce, and promote events, from beginning to end. An essential part of bringing to life an inspiring event is the ability to find your audience, to attract and build a community of kindred spirits. To that end, Hopin is proud to announce our acquisition of Attendify – which will advance our event marketing product offering,” noted Hopin in the announcement on its website.

Hopin already owns StreamYard, Streamable, Jamm and mobile app, Topi.

Bringing more to the table

The acquisition is said to advance Hopin Events, the company’s event management platform, which comprises four pillars:

  • Virtual Venue: an online environment, where organisers can deliver event programmes that attendees can participate in, in real-time‍.
  • Studio: a live video production studio by StreamYard, which enables the broadcast of professional, brandable video content.
  • Event Marketing: tools designed for the promotion of events and engagement with communities.
  • Onsite: technology and services for the management of in-person events.

With the acquisition of Attendify, Hopin aims to add to its event marketing offering and provide more value for its clients by reaching a broader audience and deliver critical engagement insights.

“If events are moments in time, communities are everything in between. We are already partnering with Michael Balyasny and the excellent Attendify team in order to build the next generation of event marketing tools,” commented CEO, Johnny Boufarhat.

Coming later this year

Hopin has plans in the pipeline to enable greater audience attendance and engagement with the delivery of new capacities that will include ‘Audience CRM’ and ‘Campaign Manager’ tools.

Its Audience CRM will provide a “comprehensive attendee data platform that will give event organisers a 360-degree view of engagement within an event (e.g., data on which attendees visited a sponsor booth, voted in a poll, or participated in a session).”

It will achieve this by giving event hosts insights into understanding their audiences to produce tailored events, marketing campaigns, and products and services that are of value to them.

Meanwhile, Campaign Manager will give event organisers access to Hopin’s tools to better drive event registrations as well as communicate with attendees and audiences.

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