M&A activity within the event tech space continues, with the latest acquisition of eventcore by the recently merged MeetingPlay + Aventri conglomerate.

Event tech solutions group, MeetingPlay + Aventri (MPAV), announced yesterday that it had acquired eventcore – an event registration company specialising in providing bespoke registration services.

The news of eventcore’s acquisition comes just five months after MeetingPlay and Aventri merged their operations in a deal that also received an equity investment by Camden Partners and Sunstone Partners. Handling a combined 7 million delegates across 50 000 events for 10 000 companies, the move by MPAV to acquire eventcore will create “a premier end-to-end event management platform” for their clients. These range from associations to those working in the health, financial services, technology and travel and hospitality sectors.

“We are excited to be joining an industry leader, with a history of innovation and a long-term vision for growth. In joining MPAV, we can reach a wider scope of customers and partners by leveraging the best combination of eventcore’s custom registration solutions coupled with MPAV’s end-to-end event technology solutions,” commented Mark Johnson, CEO of eventcore.

Meanwhile, Eric Lochner, CEO of MPAV, noted that there is a clear demand by event professionals for tailored solutions.

“Event planners have outgrown off-the-shelf tools and are looking to partner with an organisation that understands their need to provide branded, unique, innovative events. We believe that our event management platform coupled with eventcore’s revolutionary registration solution will be a true game-changer. The addition of eventcore to the MPAV family of software products enables us to provide clients and partners with an unmatched level of enterprise-class service for events of every type and size,” said Eric.

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