As it looks forward to its third annual iteration, the partners driving the African Perspectives on the MICE Industry Report are pleased to announce that the 2022 survey is officially open for responses.

Home to some of the world’s fastest-growing economies by GDP, Africa is brimming with opportunity, with business events both stimulating and unlocking this opportunity.

In 2020, Niche Partners produced the very first African Perspectives on the MICE Industry Report. In its second year, 3S Media, through the theplanner.guru and Meetings magazine, was invited to join the project as a media partner. In the third instalment of the African Perspectives on the MICE Industry Report, Niche and 3S Media are now looking forward to growing the report to deliver findings that provide comprehensive insights into Africa’s MICE and business events markets.

“Our survey-based research report (the African Perspectives on the MICE Industry survey) aims to be the go-to resource for informing MICE investment decisions and strategies by unpacking and holistically understanding the perspectives of meetings professionals working within Africa,” says Niche in its communication to the industry.

The partners of the report are calling all clients, suppliers, stakeholders and those working within Africa’s MICE industry to take part in the report. If you would like to have your perspectives form part of the report, please click the relevant button below. The survey will not take longer than 10 minutes to complete and will form a valuable contribution to the 2022 African Perspectives on the MICE Industry Report.

For more information, contact Rivania Govender, Project Coordinator at Niche Partners on sales@nichepartners.org, or Shanna Jacobsen, Managing Editor, Meetings magazine, shanna.jacobsen@3smedia.co.za.

WATCH: Official launch of the 2021 African Perspectives on the MICE Industry Report

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