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Justin Cohen

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sell yourself

Selling your story

Think you go out shopping for products and services? Wrong. What you really shop for are stories. For those in marketing and selling, you better make sure you know what story you’re selling advises Justin Cohen. The Porsche Cayenne and a VW Touareg...
service

To serve or not to serve

Event planning is all about offering a service. Great service means repeat business. Justin Cohen shares his top tips on how you can offer your clients the best possible service. When I talk to leaders about what differentiates their organisations...