Author Details
Pippa Naude

Pippa Naude

Pippa Naude is the digital editor of The Planner Guru. She stumbled into the South African business events scene just over a decade ago, where she has since gained a wealth of industry experience and insights in roles such as marketing manager for an event supplier and for an NPO, production coordinator for a consumer magazine published by an exhibition organizer, and as a freelance journalist.

Pippa has a BA degree from Rhodes University, majoring in journalism and media studies, psychology and philosophy.

Sustainable events are non-negotiable

In her official opening address for the Event Greening Forum (EGF) 2017 Conference, on 27 July at Valverde Eco Hotel, Amanda Kotze-Nhlapo said sustainability within the business events industry is no longer negotiable and outlined a strategy to...

Linda Reddy crosses the floor to Palazzo

Linda Reddy’s consummate hotel management skills have seen her move rapidly through the ranks at Tsogo Sun to her newest position as GM of the group’s flagship hotel at Montecasino, The Palazzo. Durban-born Reddy joined Tsogo Sun in the late 90s...

SAACI Tshwane Flies High

We live in a world of increasing information overload.  Getting the message across in order to ensure that the receiver of the information in fact gets the actual message takes smart crafting of the spoken and written word. More significant is the...

5 tips for event décor on a shoestring

“Marketing spend is becoming more cautious and frugal. Money spent on events is last on the list, and the ‘nice to have’s’ that go beyond the venue and food tend to be frowned upon,” says Katja Schmidt, the MD of Potters Hand Activations. As...

Wonder women

The hotel and hospitality business is a tough one; it doesn’t take a rocket scientist to figure that out. Why, then, do so many women opt for this as a career choice? This industry requires among many things mental strength, agility and endurance....

How to run an effective Facebook competition

More than a billion people around the world use Facebook, including 13 million South Africans. This makes it an invaluable tool to reach you audience. Of course, everyone else will have the same idea, so you will need to battle through a lot of...

Lloyd Orr launches LOCMICE

Lloyd Orr Communications recently launched their specialised division within the group and has been appointed to look after the representation of very niche DMCs that cater to special groups and MICE bookings. DMC’s that cater to special groups and...