Author Details
Pippa Naude

Pippa Naude

Pippa Naude is the digital editor of The Planner Guru. She stumbled into the South African business events scene just over a decade ago, where she has since gained a wealth of industry experience and insights in roles such as marketing manager for an event supplier and for an NPO, production coordinator for a consumer magazine published by an exhibition organizer, and as a freelance journalist.

Pippa has a BA degree from Rhodes University, majoring in journalism and media studies, psychology and philosophy.


EXSA (Exhibition and Event Association of Southern Africa) has announced that Phumulani Hlatshwayo has officially resigned from his role as General Manager as he moves on to explore other opportunities. Hlatshwayo, has accomplished many successes...


The Durban ICC was honoured as the winner of the Industrial Policy Action Plan Award at the inaugural Vision 2030 Awards. The winners were announced on the 22 June at the highly anticipated awards ceremony held at Birchwood Hotel, Johannesburg. The...

Exhibiting with VR & AR: what we learned

Virtual Reality (VR) and Augmented Reality (AR) are sophisticated technologies that have the potential to change the way we do many things, especially in the field of marketing. This is because of their ability to – as their names imply – alter our...