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7 reasons why exhibitions are still relevant

Exhibiting is not just a way to keep an eye on the competition and get out of the office; more than anything, it is a fantastic way to attract potential customers and provide increased exposure for your products and services. BUILD BRAND AWARENESS Exhibitions provide unique opportunities to raise awareness of your business among the people who...

Make your events accessible

With as much as 15% of the world’s population and 7.5% of South Africa’s population having disabilities, why wouldn’t you make your events fully accessible? Lynn McLeod remembers going to the movies in the 80s with her wheelchair-bound mother. “It was quite a performance,” she recalls. “The cinema could only be reached by stairs or escalator, so...

Safety proof your event in 2019

As an event organiser, part of your portfolio is to ensure the security of both your attendees and your staff. The bigger your event, the more important health and safety (SHEQ) become, but even for small events, it should still be a consideration. It is important to take steps to prevent harm coming to anyone involved in your event and forward...

Sustainable social responsibility

It is simply not enough in this day and age to merely exist as a business providing goods or a service to a relevant market. Aside from all the dots and crosses on the respective letters of the alphabet, there needs to be more mindfulness given to not just our carbon footprint but our social impact too. At this point in time, having some sort of...

Top business tips from Marnus Broodryk

Marnus Broodryk is an entrepreneur, author, investor, speaker and SME advocate. He recently released his first book “90 Rules for Entrepreneurs; The Codex of Hustle” and spoke to Meetings to weigh in on small businesses within the MICE Industry who might be going through some tough times in our current economic climate. What do you think is...

Exhibitions as focused marketing tools

Sometimes, we at Travelbags see ourselves as a mini events team. Any event, exhibition or meeting is only as successful as its organising team. Exhibitions are one of the fastest growing industries in South Africa. Exhibitions are focused marketing tools; they offer industry-specific goods, products and services and tend to attract specific...

Mitigating the risks

The potential hazards posed within the events industry may not seem to be much reason for concern at first, but health and safety should be at the forefront of any gathering where a significant number of people are expected. The Global Citizen concert made headlines recently as there were a lot of questions around safety measures, but a lack of...

2019 Conferencing needs a different approach

Even though conferencing and meetings budgets are under increasing pressure, the business benefits of conferencing are priceless: education and skills sharing opportunities, networking, and an off-site environment for colleagues to learn more about themselves and one another. The days of multi-day, multi-event international conferences are...

Tips for your next event website

We can all agree on the importance of having a website for an event. Big or small, a strong online presence is crucial. But what makes for a successful website? Ultimate Data Sciences offers a few pointers for you to consider for your next event website. By Brad Montgomery Graphical content/branding An event website is an extension of the brand,...

Off the Grid Conferencing

Should conference delegates be able to use their personal digital devices during meetings or is it just plain rude?    With the advent of smart phones, smart watches, tablets and free, fast Wi-Fi, the conference environment has become a haze of digital noise and distraction – where once the guest speaker was venerated, looked upon with interest...