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TheOtherSIDE – EPISODE 5.0: Conceptualising Campaigns that Reach a Reawakening Community
September 14, 2020 @ 2:00 pm - 3:30 pm
Time is marching on – it was been a while since Episode 1.0 of TheOtherSIDE, A COVID-19 Webinar Survival Series for Tourism, Business Events & Hospitality, which launched this series to help our sector to become more knowledgeable around managing your own social media in order to become more visible and customer experience orientated when it comes to promoting your business.
The series has put in place the building blocks required to put a successful social media campaign together, with Episode 5.0 being the last step in this process: How to conceptualise a campaign to reach an awakening audience. Now that the Tourism sector is slowly beginning to open up – how do you create a campaign that will attract business to your properties or services?
These amazing speakers will give you tips and tricks to do just this:
Lizzy Van Niekerk
Lizzy has been managing social media since she stumbled into her first community manager position in 2012. Taking to it like a fish to water, Lizzy now runs her own menu-style mini-agency, where she brings the wisdom of large-scale agencies to SMEs, helping small businesses to exceed their expectations through personalised marketing and seamless community management.
Lee is a Business Development Strategist at Ad Dynamo, Africa’s largest privately-owned media house. Ad Dynamo is the official paid media reseller of Twitter, Snapchat, Verizon Media and Spotify, with business development subsidiary Blue Robot being a preferred Facebook, Pintrest and Twitter partner. As such, Lee has received intensive technical training from each platform, making her well-placed to give a specialised but platform-agnostic view to what works on digital.