We operate our businesses and go about our professional lives hoping to align our ways of working to a trend that will stick – but the days of certainty are long gone. theplanner.guru peers into the crystal ball to try identify what we can expect in 2022.

#1
Access to (credible) information
Having solid information resources will enable us to make the best decisions for our businesses and communities.
#2
Home, sweet home
Domestic meeting and travel experiences will need to receive priority to stimulate industries such as MICE.
#3
Vaccines
Vaccines will be placed front and centre of both local and international economic recovery.
#4
Turbulent industry
Industries directly impacted by the Covid-19 pandemic – such as travel, tourism and hospitality – will continue to experience uncertainty and instability until global herd immunity is achieved.
#5
Swift decision-making
Acting swiftly and implementing the correct measures to mitigate the spread of Covid-19 will continue to ensure the health and safety of everyone we come into contact with.
#6
Flexibility and adaptability
We will need to build in greater flexibility to ensure we can easily adapt our events to rapidly changing situations as they arise.
#7
Protocols, protocols, protocols
The well-being of our staff, attendees, affiliates and clients will continue to be our top priority in how we operate.
#8
Hybrid events may be permanent…
Technology has not only supported how we meet but also how we go about our day-to-day lives and stay connected. This will be no different in 2022.
#9
…As will smaller, intimate events
The smaller the better… for now. Hosting smaller meetings and events is safer until the same risks are no longer present, although this does not have a clearly defined timeline.
#10
Bite-sized content
Avoid overcommunicating to your attendees and audience by inundating them with excessive amounts of information.
#11
Collaboration
Ongoing collaboration between parties with similar objectives will ensure that the collective can survive.
#12
Networks
Business networks will be key. In this day and age, we cannot afford to be on the periphery of important developments.
#13
Clearly communicated purpose
The purpose of what we communicate must be made clear, with this message forming a common thread throughout everything we do.
#14
Memorable micro-moments
Creating powerful, impactful moments will continue to be a strategy to ensure your events are memorable experiences for your attendees.
#15
Personalisation matters
Make sure your delegates know they are more than just a field on a database and push personalisation as far as possible.
#16
Comfort is key
Make sure your attendees feel relaxed and comfortable by ensuring they have, at the least, access to basics such as food and snacks, a nice place to sit, and a quiet place to break-away if needs be.
#17
Aligned values
The reasons for getting our attendees into one room must align with strong core values and principles.
#18
Diversity and inclusion
An inclusive industry is a successful industry. More and more, it is being recognised that industries across the board need to be inclusive.
#19
Sustainability
The recent launch of the Net Zero Carbon Events pledge highlights the ongoing efforts by the events industry to ensure it is sustainable.
#20
Industry professionalisation
Professional designations within the MICE and business events industry will receive greater recognition as playing a key role in how these experiences come together.
#21
More destinations are coming to the fore
The MICE industry has previously not received the necessary support to grow and develop itself; however, more countries are recognising this as a means to promote their offering as a destination.
#22
Gauging engagement
With the support of technology, we can more closely gauge the engagement of our audiences; it is hugely important to our clients and sponsors to substantiate ROI and secure repeat business.

This article originally appeared in the November/December edition of Meetings magazine. To access the issue, click here.