Reigniting Africa is a new award category for the inaugural WTM Africa Travel & Tourism Awards. It will acknowledge the most impactful, story-driven COVID-19 campaign executed between 01 January 2020 and 31 January 2021.
“It will stand as a lifetime accolade which demonstrates their perseverance and ability to deliver great ideas geared towards #MakingTravelHappenAgain.”
“The Reigniting Africa Award is about recognising those in the African travel and tourism sector who have worked valiantly to address the impacts of COVID-19, using their resources and facilities to keep us connected, and engaged,” says Megan Oberholzer, Portfolio Director: Travel, Tourism and Creative Industries at Reed Exhibitions.
An independent panel of industry experts have been assembled, who will be looking for candidates that bring an Africa destination to life, including its culture, natural beauty, history and vibrancy. They will also judge the campaigns on tone, visibility, messaging and brand perception.
The following are encouraged to submit their entries for this award by 15 February 2021:
- Destination Marketing Companies
- Tourism Boards
- Marketing, public relation, communication, advertising and branding
- Start-ups and innovators
- Brand experts
- Digital experts
Previous entrants and winners in other categories are eligible for this award.
“Winning this award offers individuals and teams a chance to see their hard work celebrated as a source of best practice for industry peers to be inspired from, and to learn from. It will stand as a lifetime accolade which demonstrates their perseverance and ability to deliver great ideas geared towards #MakingTravelHappenAgain,” concludes Oberholzer.
The winner being announced at a special awards evening during Africa Travel Week at GOLD Restaurant, in the Host City of Cape Town.
Register your interest in these awards here.