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Talking ‘bout my generation

Most event planners are in their thirties. Most successful incentive participants are in their 50s. Most event programmes are written for 18-year-old attendees, it would appear. John Fisher wonders whatever happened to thinking about the participants’ profile. Something strange is happening in the world of demographics. The generation gaps are...

Dealing with destinations

John Fisher explains how to choose a suitable incentive travel destination. In Max Cuff’s now legendary definition of incentive travel, the product hinges on an exceptional travel-related experience. The trouble is one man’s Monte Carlo can be another man’s Macclesfield. We all know what the most popular world destinations are, thanks to regular...

10 must-use decor trends

Decor transforms a space and allows you to showcase your company or capture your theme to the fullest, showcasing each nuance in a fresh, interesting way. Download our 10 must-use decor trends today.

5 questions to ask to ensure a safe event

1  WHAT TYPE OF EVENT ARE YOU PLANNING? Is it a classical recital or a rock concert? Both events require similar infrastructure, but the intensity of the input varies greatly. You will not necessarily need the same crowd control infrastructure at a classical concert as you would at a rock show, as the audiences you attract to each of these events...

Effective site inspections

Gone are the days when a warm body was enough to be a part of a venue inspection. A professionally managed MICE venue wishes to grow and prosper through a well-planned series of site inspections, explains Helen Brewer. To have a successful site inspection, with effective outcomes, it is important to plan with exceptional forethought. Site...

How to choose the right catering company

Choosing a catering company can be a difficult decision, as you need to accommodate a variety of dietary requirements and still make sure that the food is both delicious and presentable. Catering is probably the single most important aspect of your event. People will forget how great the entertainment was if they don’t like their food or if it is...

Make your next event measurable

For Danie Greyling, the success of your event greatly depends on your ability to effectively engage your audience. The goal of every event planner is to put on the best event possible – and the most important measure of that success is the attendee experience. Employing technology to aid with this goal might be perceived as quite a daunting task....

5 things to consider when hiring an AV supplier

1  OBJECTIVES First of all, it is crucial to determine your objectives and specific requirements. You need to know exactly what message you want to carry across to the audience and how you picture AV elements helping you do this. Establish exactly what kind of event you want and what kind of effect the AV elements should create. 2  HOW...

Eventful entertainment

Getting the entertainment spot-on ensures that your event is fresh, will be talked about for ages (for the right reasons) and, most of all, impresses the right people. For Jacqui Higgins, nothing makes an event more memorable than great entertainment. We’ve all been to events where the entertainment is, at best, dull – at worst, it’s...

Entertainment on a limited budget

There are creative ways around a limited budget. If you’re on a tight budget the focus needs to be on touch points. You can incorporate clever, thrifty ideas into existing elements like giving the welcome cocktails a fun name. You don’t need the world’s best band but a beautiful starter plated on exquisite crockery with a clever message creates...

Trends in entertainment

Certain forms of entertaining have been around for centuries, such as court jesters, musicians and storytellers. We still enjoy versions of these with strolling, roving or atmosphere entertainers including – mimes, magicians, musicians, caricature artists, human statues, jugglers, and fortune tellers; all of which add a personal touch to any...

6 ways to ensure the perfect event brief

If the mere thought of compiling an event brief that accurately conveys your brand’s needs has you breaking out in hives, worry not. Terry Sutherland has put together a list of the essential elements your event brief should contain. 1 A BACKGROUND ON PAST EVENTS It’s essential that the company is familiar with the types of events that you have...