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Make your next event measurable

For Danie Greyling, the success of your event greatly depends on your ability to effectively engage your audience. The goal of every event planner is to put on the best event possible – and the most important measure of that success is the attendee experience. Employing technology to aid with this goal might be perceived as quite a daunting task....

5 things to consider when hiring an AV supplier

1  OBJECTIVES First of all, it is crucial to determine your objectives and specific requirements. You need to know exactly what message you want to carry across to the audience and how you picture AV elements helping you do this. Establish exactly what kind of event you want and what kind of effect the AV elements should create. 2  HOW...

Eventful entertainment

Getting the entertainment spot-on ensures that your event is fresh, will be talked about for ages (for the right reasons) and, most of all, impresses the right people. For Jacqui Higgins, nothing makes an event more memorable than great entertainment. We’ve all been to events where the entertainment is, at best, dull – at worst, it’s...

Entertainment on a limited budget

There are creative ways around a limited budget. If you’re on a tight budget the focus needs to be on touch points. You can incorporate clever, thrifty ideas into existing elements like giving the welcome cocktails a fun name. You don’t need the world’s best band but a beautiful starter plated on exquisite crockery with a clever message creates...

Trends in entertainment

Certain forms of entertaining have been around for centuries, such as court jesters, musicians and storytellers. We still enjoy versions of these with strolling, roving or atmosphere entertainers including – mimes, magicians, musicians, caricature artists, human statues, jugglers, and fortune tellers; all of which add a personal touch to any...

6 ways to ensure the perfect event brief

If the mere thought of compiling an event brief that accurately conveys your brand’s needs has you breaking out in hives, worry not. Terry Sutherland has put together a list of the essential elements your event brief should contain. 1 A BACKGROUND ON PAST EVENTS It’s essential that the company is familiar with the types of events that you have...

5 ways to attract people to your stand

1 GET TO THE POINT Customers know what they want and often don’t have much time to spend browsing stands. Provide a clear indication of what product or service you are offering in order to optimise stand efficacy. You can do this by making marketing material clearly visible and available on the stand. Be sure to have product samples on display as...

Great giveaway ideas

Promotional products such as stress balls and branded pens are easily discarded and forgotten. Make your exhibition stand extraordinary by handing out innovative and useful giveaways. Exhibition stands and everything they entail are constantly evolving, including the smaller aspects such as what kind of items are used to promote a brand. Giving...

You have been invited to…

Terry Sutherland shares the invitation wording secrets every corporate event planner should know. No matter what type of corporate event you’re tasked with planning, one thing they all have in common is their reliance on the right invitation wording. If you can’t convince your guests that your function is one worth attending, you’re off to a...

9 ways to increase audience engagement at events

For Karmen Vladar, the success of an event lies in ensuring that attendees are actively engaged before, during and after the event. The more intellectually and emotionally invested your audience becomes, the more likely it is that they’ll enjoy your event, tell others and help market your next event for you. Here are nine ways you can make that...