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5 ways to attract people to your stand

1 GET TO THE POINT Customers know what they want and often don’t have much time to spend browsing stands. Provide a clear indication of what product or service you are offering in order to optimise stand efficacy. You can do this by making marketing material clearly visible and available on the stand. Be sure to have product samples on display as...

Great giveaway ideas

Promotional products such as stress balls and branded pens are easily discarded and forgotten. Make your exhibition stand extraordinary by handing out innovative and useful giveaways. Exhibition stands and everything they entail are constantly evolving, including the smaller aspects such as what kind of items are used to promote a brand. Giving...

You have been invited to…

Terry Sutherland shares the invitation wording secrets every corporate event planner should know. No matter what type of corporate event you’re tasked with planning, one thing they all have in common is their reliance on the right invitation wording. If you can’t convince your guests that your function is one worth attending, you’re off to a...

9 ways to increase audience engagement at events

For Karmen Vladar, the success of an event lies in ensuring that attendees are actively engaged before, during and after the event. The more intellectually and emotionally invested your audience becomes, the more likely it is that they’ll enjoy your event, tell others and help market your next event for you. Here are nine ways you can make that...

A chic goodbye

Year-end functions provide an opportunity for management to thank their employees. We asked the experts what it takes to create a memorable and enjoyable event. Year-end functions are important – they are a celebration; they let staff know that management appreciates them and all they have done. ‘It gives staff the opportunity to come together no...

6 ways to save money when organising a year-end function

1  SAY NO TO OPEN BARS There is no need for guests to be drinking expensive alcohol on the company’s bill. Offer a range of soft drinks, local beers and wine and have a cash bar for the rest. 2  BOOK EARLY Last-minute bookings are quoted a slightly higher-than-normal rate – book your venue and service providers early on in the year as this gives...

Sizzle sells seats

There is no foolproof plan to guarantee delegate registration. However, for Helen Brewer, there are many considerations that reduce the risk of limited or no registrations. It seemed such a great subject to plan a conference around. Everyone gave the impression that the conference would be a winner, while others proclaimed the conference was...

How to increase your event attendance

Every single event practitioner wants to ensure that their events are well attended. Terry Sutherland shares her top tips on how to ensure great event attendance. Whether you’re tasked with running an exclusive product launch or a high-profile awards evening, your event is nothing without its guests. If you want to avoid the embarrassment (not to...

Shoot those delegates

Photographers need to be able to get the shots that their client wants while still adding their personal touch, writes Theomien Viljoen. Event planners want photographers to capture candid or natural photographs that convey a mood. Long gone are the days of orchestrated shots. There is a focus on natural, in the moment, narrative. CREATING...

6 important things to include in a photography brief

1  EVENT BASICS Date, venue, time. 2  AIM OF THE EVENT What does the client what to achieve. Are the photos delegate keepsakes or will they be used to market the event in future? 3  GUEST LIST From celebrities to CEOs, the photographer needs to know who the important people are that need to be caught on camera. 4  SPECIAL MOMENTS If there is...