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A chic goodbye

Year-end functions provide an opportunity for management to thank their employees. We asked the experts what it takes to create a memorable and enjoyable event. Year-end functions are important – they are a celebration; they let staff know that management appreciates them and all they have done. ‘It gives staff the opportunity to come together no...

6 ways to save money when organising a year-end function

1  SAY NO TO OPEN BARS There is no need for guests to be drinking expensive alcohol on the company’s bill. Offer a range of soft drinks, local beers and wine and have a cash bar for the rest. 2  BOOK EARLY Last-minute bookings are quoted a slightly higher-than-normal rate – book your venue and service providers early on in the year as this gives...

Sizzle sells seats

There is no foolproof plan to guarantee delegate registration. However, for Helen Brewer, there are many considerations that reduce the risk of limited or no registrations. It seemed such a great subject to plan a conference around. Everyone gave the impression that the conference would be a winner, while others proclaimed the conference was...

How to increase your event attendance

Every single event practitioner wants to ensure that their events are well attended. Terry Sutherland shares her top tips on how to ensure great event attendance. Whether you’re tasked with running an exclusive product launch or a high-profile awards evening, your event is nothing without its guests. If you want to avoid the embarrassment (not to...

Shoot those delegates

Photographers need to be able to get the shots that their client wants while still adding their personal touch, writes Theomien Viljoen. Event planners want photographers to capture candid or natural photographs that convey a mood. Long gone are the days of orchestrated shots. There is a focus on natural, in the moment, narrative. CREATING...

6 important things to include in a photography brief

1  EVENT BASICS Date, venue, time. 2  AIM OF THE EVENT What does the client what to achieve. Are the photos delegate keepsakes or will they be used to market the event in future? 3  GUEST LIST From celebrities to CEOs, the photographer needs to know who the important people are that need to be caught on camera. 4  SPECIAL MOMENTS If there is...

Securing sponsorships

There are different types of gatherings that offer sponsorships at various levels with a wide range of benefits, writes Helen Brewer. Be it the annual association’s conference, a public sector gathering initiative or a conference producer’s hard-hitting, high-flyer event – all event organisers are soliciting to offset costs by encouraging various...

The truth about event registration

From Excel to the printing of name tags, Terry Sutherland shares the worst advice she has heard about conference registration. Most event managers have their preferred way of doing things, and some practices make more sense than others. I’ve rounded up a couple of the most misguided pieces of advice we’ve heard about the conference registration...