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COVID-19 and lockdown has interrupted most businesses, especially in the MICE and travel sector. The solution is not as simple as pressing the pause button and waiting the pandemic out. Most of us need to rethink and possibly reinvent our businesses.

Fortunately help is on hand – help which is completely free to use. The Mission Statement & Elevator Speech Generator Resource is a digital toolbox to help your business recover. In the toolbox are ‘tools’ for you to:

  • Generate your mission statement
  • Define your values
  • Compare your values to your competitors
  • Define your brand identity
  • Define your ideal client
  • Compare your brand identity and ideal client
  • Create your elevator speech
  • Do a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
  • Choose your brand colours
  • Create a baseline marketing pack

This step-by-step approach is fun, interactive and easy-to-use, and guides you through what could otherwise be an intimidating process.

“You will NOT require an account or a login. You will not need to provide an email address or credit card details. Nothing will be emailed to you, and none of your info will ever cross the Internet.”

Life Coaches Toolbox, the company behind the product, promise that there is no catch and your data privacy is 100% secure, “You will NOT require an account or a login. You will not need to provide an email address or credit card details. Nothing will be emailed to you, and none of your info will ever cross the Internet.”

The company adds that donations are welcome if you are able to do so (and can be done here), and they can also create paid-for, advert-free apps (find out more here)