Website-main-bayparkFrom boardroom meetings to gala dinners and international music concerts, audiovisual plays an integral part. Martin Hiller brings you all the info you need to create a masterpiece.

Meetings and events are communication tools and therefore nothing is more important than the presenter and/or entertainment being heard. Visuals need to be clearly seen. Audiovisual is about getting messages across as clearly and impactfully as possible.

People absorb more information with a visual reference than if the presentation is just verbal. Traditional PowerPoint presentations are moving towards interactive displays with video to reinforce the message.

It is one thing to get your message across and quite another to keep people engaged for the duration. Visuals are, across the board, the best medium for communication.

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Michael Collyer, CEO of TechRig Technical Solutions Agency agrees, “That’s why it’s essential that the technical supplier, especially the presentation engineers, are on top of their game and know how to make the presenter, the presentation and of course the venue look and sound spectacular”.

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AV gear and equipment is readily available from a variety of suppliers, so you may be tempted to cut costs and go with the cheapest supplier.

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“The difference however, between an average event and a truly memorable, impactful one, comes down to having the right people on your technical team – the most important component to delivering a successful even,” says Collyer

This means ensuring you have enough budget in place. This can be done by including your technical support into the equation from the beginning.

Do your homework, ask questions and use a company with a proven track record